Your Brand But Someone Else’s Success
Thursday, October 18th, 2007Nonprofits are just too nice when it comes to creating, inventing and working hard. They show their result and the design to achieve the results.
If you create it, especially if it is successful, copyright it or patent it. Universities and colleges have been doing it for years and making money on the royalties.
You can always give an individual, company or government permission to use it, and certainly always credit the funding source, but make sure you get the credit for what you did.
Branding and Name Recognition = Marketing = Money
