How often does the organization let people know what it is doing, what it has accomplished or what its needs are? What is the organization’s rate of reoccurring donors? How committed do donors feel to the organization?

Is donor pool increasing?  Positive outcome

What is the organization doing to keep its base and increase the amount of giving by current donors and increasing donor base?

Is donor pool stagnated?  Cause of concern

Time to review if percent of donors is replacing old donors. Why is organization losing donors?

Is donor pool decreasing? Need to take action 

Time to change what organization is doing.

The key to any level of success in raising money is communication with an organization’s donor base.  The use of email and newsletters are cheap and fast.

This entry was posted on Wednesday, November 28th, 2007 at 12:01 am and is filed under Corporate Giving, Volunteering, Fundraising, Cash Flow Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.