Donors: Big Splash Vs Biggest Impact

Having the pulse of donors is always a challenge.  Questions to ask yourself in dealing with donors are:

How does the purpose for the funds interest the donor?

How does the campaign for the funds match the means for which the donor wishes to be recognized?

How does the campaign clearly describe whom will be served?

How does the organization plan to convey the outcomes for the funds donors have given?

Automated response vs a formal response with hand written thank you note.


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