EMO: Social Responsibility & The Media
There has been lots of talk during 2008 of a movement towards people being more socially responsible. However, is it more talk then action when view among the whole population. Part of the lack of social responsibility is the ease to which a person can participate. The ways that the media controls what information reaches a person places smaller organizations at a disadvantage. The media market is about who pays more. The same happens with Google searches. By nature most people want convenience, this includes obtaining information. Nonprofits should take the initiative to send their message to their community on how people can easily participate. Do not leave it to the Ad Hoc Media to brand your message or get the word out. Giving back does not have to only be in money. Let people see how they can participate. Let people hear how they can participate. State how a persons participation will create a difference.
Ignoring ones community only creates opportunities for negative results. Remember the media loves to report the bad and rarely the good. Generation Next is reaching out looking for a means to be socially responsiblity but needs motivation. The presidential race has provided many with an outlet. The media has been flirting with whether it is a fad or long term. It is time for nonprofits to formalize their outreach to youth and young adults. Banks invest in reaching these individuals because the statistics show they are more likely to be with them for life and buy more products later. Colleges constantly reach out to their Alumni and the results show why. A nonprofit needs to invest in building their future donors and keeping those whom have been associated with the nonprofit in the past a part of the organization.
Remember this phrase: “Out of sight, out of mind”
May 12th, 2008 at 1:24 pm
Love the article on social responsibility.