Instead of complaining people are doing something by volunteering.  Is your organization known to this pool of volunteers?

5.3 million people or close to 6 percent of people between the ages of 44 and 70 are turning to charities, governments, schools, or other institutions that benefit society as their choice for a second career.

pic from Flickr by Robin Hutton

So many people have very recently become interested in helping out their community. Unfortunately regardless of how simple a task one may want to find it often is difficult to know where to start. In this article, a New Bedford company that will start you out is highlighted.

 The approach comes down to five simple options.

1. Direct Face to Face contact
2. Telephone contact
3. Special Event
4. Direct Mail
5. On line fund raising

The higher the donation being solicited the more personnel that the approach is going to have to be.

There are five factors to calculate when planning the personnel approach. Is it realistic for the Chief Executive of the nonprofit organization and/or Board President to spend up to 25 % of their time contacting potential big donors?  Is it realistic that the amount of time is available for contacting 8-12 individuals a week over a 40 week period?  Is it realistic to target 320-480 individuals? What does the organization know about the potential donor to make a connection to the potential donor?  What is the organization going to do to recognize the donors?