The approach comes down to five simple options.

1. Direct Face to Face contact
2. Telephone contact
3. Special Event
4. Direct Mail
5. On line fund raising

The higher the donation being solicited the more personnel that the approach is going to have to be.

There are five factors to calculate when planning the personnel approach. Is it realistic for the Chief Executive of the nonprofit organization and/or Board President to spend up to 25 % of their time contacting potential big donors?  Is it realistic that the amount of time is available for contacting 8-12 individuals a week over a 40 week period?  Is it realistic to target 320-480 individuals? What does the organization know about the potential donor to make a connection to the potential donor?  What is the organization going to do to recognize the donors?

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