Why Raise Funds From Individuals?
Because Individuals give 84% of the donation to nonprofits.
Keeping your current donors should be your highest priority. Why, because studies show that up to 50% of your new or increased giving is offset by discontinued donors or a donor giving less.
Knowledge about donors is golden, but it is worthless if the nonprofit does not record it. Stop depending on a specific individual to have the information and make sure it is recorded in a data base kept by the nonprofit and the organization leadership can access it.
