Effective communication to an individual will ultimately provide the means of successfully raising support for the nonprofit.

Face to face while labor intensive is the best approach for increasing current individual supporters to become major donors.  Remember that ten percent of the individual donors give up to 80 percent of the money.  This is the area that Management and the Board should being spending their time when dealing with fund raising directly.

There are four basic means for the individuals to make a donation and make a difference for the nonprofit.

1. Give Cash
2. Donate items for an auction or donate items on nonprofit need list
3. Provide in-kind support such as pro bono work or cover costs of an event or initiative.
4. Be a volunteer or provide employees to volunteer

Remember when an individual says NO it may really mean maybe or later.   You at least got to talk to the person.  That is a good beginning.

Invite the individual to tour the programs and see the impact of the nonprofit.  In a face to face do not overwhelm the Individual with people.  It is best to consider only bringing one other person.

Building relationships is not about treating everyone the same.  It is about sustaining nurtured friends and creating a sense of community.

This entry was posted on Friday, June 27th, 2008 at 12:01 am and is filed under Emo Cartoon, Fundraising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.