The Massachusetts Safe Schools Movement is a great example of a successful campaign to bring about change.  The success was due to a focus not in based on gender but on safety.  The message was presented as a public health problem that needed to be addressed. Thereby, changing the discussion from a political one to a public health policy discussion base on statistics.

The Bay Windows had a great summary which describes the twenty year movement and lessons learned.  Nonprofits can learn from it on how to turn political lobbying into program advocacy.

This entry was posted on Wednesday, July 2nd, 2008 at 12:01 am and is filed under Program Development, Strategic Planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.