
Photo by M. Keefe
Technology has made communicating cheap but has your nonprofit caught up? The use of email dramatically cuts costs for communicating. The use of the bulk mail permits for a nonprofit reduce the costs of mailings. The use of post cards is cheaper than a letter. Each year the number of individuals and businesses that the nonprofit is communicating with should be growing. The network data set should have an ability for the nonprofit staff to add particular information on the individual and business contacts and history of giving by anyone. In order to maximize the effectiveness of data mining of the network, the accuracy of the data set is critical. The more a nonprofit has the ability to mine the network information the more valuable of an asset the network information becomes.
Nonprofits need to evolve and use the various communication tools utilized by individuals.