Photo by Micala

Photo by Ross Mayfield 

Nonprofits bringing strength to the community.

To build a ground swell of support for a nonprofit organization or a cause takes consistent ongoing effort.    The building of a ground swell of support means that you want to hear from your community otherwise known as the customer.  However, you should be aware that the most successful ground swell involves also reaching those whom want to give you feedback and some of that will be negative.  This negative feedback provides for a means to identify those areas where continuous quality improvement occurs and lets the customers know that your listening.  Therefore, only support ground swell efforts if your willing to say yes to feedback that you share openly. 

You will find that there are three types of individuals that are part of the building of support towards the organizations effort.  The individual whom wants to provide the energy and content for the group, the individual whom will provide feedback either verbally or in person and the individual whom wants to be informed. 

You must assume that 44% of the targeted audience will be inactive.  The 56% of the audience whom are active in some way I will break into the three categories:

General audience who will read communications (48%)

Joiners who will read, vote, provide feedback, and potentially attend events (34%)

Participants who will provide time, effort, and attend the events.  (18%)

Concentrate on the building and linking of relationships to improve the level of success.