Finding the Right Levers
Friday, September 19th, 2008 
Photo by lonely angel cp Photo by Tzatziki
Most organizations, especially nonprofits sometimes think too hard and worry too much about finding the right language. I would suggest that maybe you have forgotten what makes the organization special.
Start with these four levers:
- People: What is your targeted audience (customers or donors) ready for?
- Objectives: What are your goals?
- Strategy: How do you want the relationship with the audience to change?
- Tools: What tools (i.e. technology) should you use to maximize your efforts?
Think of the next three questions as you devise the four levers above.
- What makes people participate in the first place?
- What is the participants emotional motivation?
- What will the participant get out of the participation?
Good luck!!
