TRUST,TRUST and MORE TRUST
Friday, September 26th, 2008 
Photos in order by cambodia4kidsorg, theory propanganda, theory propanganda, torley, fortinbras and votenulo.
Nonprofits that have lost the trust of its constituency fail. nonprofits can not afford to lose trust of their supporters. Truthful communication is critical towards keeping supporter. Trust is not to be taken lightly. When you lose the trust of supporters you create the image of loser. It is easier to keep the image of loser than it is to rebuild an image of “Trust”. This is the reason why for the purpose of branding organizations merge.
Government can learn from this fact from both nonprofit and for-profit companies.
