photo by Kolya

Corporate Responsibility-Social Media-Nonprofit Help Part 3

Why is it important for corporations to be socially involved in their service community?  It is good for business.  Ultimately it is always a human being making the choice of whether to make purchases from any corporation.  That person has many factors that influence choices but ultimately most choices lean towards that choice that is influenced by emotion.  This emotion is not only the customer making the choices but the individual connecting the customer to the corporation. Make connections between the nonprofit sector and create a synergy that promotes your corporation agenda.

It is quality vs. quantity.
It is outcome focus vs. transaction focus
It is wishful thinking vs. reality

Expected treatment of employees
Expected treatment of customer
Positive experience vs. negative experience

Employee management
Employees are averse to working towards conformity of an employee’s behavior.
Front line Employee valued vs. back room employee valued

Expectations:  Provide clear expectations and reward positive employees behavior with support to show others what it takes to be productive employees.