Selling to America
Wednesday, April 22nd, 2009
cartoon by wster2
Promising financial assistance if you lose your job and bought their product. The word “recession proof” is being used to make consumers think the business your buying from really cares. It should really say buyer beware, read the fine print. With the hype that is focused on changing the consumer’s behavior to buy, guarantees are about changing the mindset of the buyer not about protecting the consumer from job loss.
The national savings rate has hit record highs. The building of financial reserves is a positive action that both businesses and individuals have neglected for a long time. Easy credit only made it easier for outside influences to affect businesses and individuals.
Savings is the root difference for providing the means to decisions occurring within ones own control.
