TiVo Wants to Be the Google of Television
Monday, June 29th, 2009It’s a familiar story. Upstart popularizes technology that threatens to disrupt an industry. Larger rivals enter picture and try to squeeze out little guy. TiVo (TIVO), whose set-top boxes made it routine for viewers to save TV shows on a hard drive so they could watch them later (and fast-forward through the ads), has followed this very trajectory. The cable companies began rolling out their own digital videorecorders a few years ago, and TiVo has been hemorrhaging subscribers ever since.
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