Add another non profit theatre group to the list ladies and gentlemen.  This economic downturn has affected everyone but it seems the arts especially hard.  The Lenox, Mass theatre troupe has been the latest theatre to experience serious financial troubles.  It’s problems are so bad that it would need to raise $2.3 million just to make it to March.  They may not even be able to make their payroll for the month.  The problem leaks back to a $4.75 million deficit over the last five years and their liabilities out way their assets by a ration of almost seven to one.  Other theatre companies to go under have been the Beverly, Mass based North Shore Music Theatre and the Boston, Mass Up You Mighty Race Company.

 To read the rest of this article, please follow the hyper link to the Boston Globe’s web-page.

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The marketing by a nonprofit organization to the most important assets the nonprofit has needs to do done with the idea of creating the organizations brand.

The most important asset are individuals.  Win the hearts and souls of individual supporters and they become your best promoters.

Trust and Transparency is the key component to have individuals feel.  It is no longer one message fits all or mass advertising to create volume.

Are you relevant to the individuals that you are reaching?

Keeping the individual  supporters you have, identifying new individual supporters and maximizing your return from the individuals are three simple goals to be measured.